Why should we use Adobe Campaign's WeChat Connector?

Why should we use Adobe Campaign's WeChat Connector?

Adobe Campaign

27 June 2023

In today’s digital world, social media platforms have become an essential tool for companies to connect with their target audience. WeChat, a widely used social media app in China, has over 1 billion active users, making it a crucial platform for businesses to engage with their Chinese customers. However, as Adobe Campaign doesn’t have a built-in feature to send messages from WeChat Official Accounts, Leadstec has developed a WeChat connector inside Adobe Campaign Classic to enable marketers to deliver personalized messages of Wechat Official Account to their target customers.

So, why should you consider using Adobe Campaign’s WeChat connector for your company’s marketing needs?

Multiple Official Accounts Management
The WeChat connector allows marketers to create and manage multiple WeChat Official Accounts within Adobe Campaign Classic. This means that the digital asset management, user management, data synchronization, and marketing activity management can all be done in one place. Additionally, the connector supports one-click authorization by scanning the QR code, making it quick and easy to create multiple WeChat Official Accounts.

Import WeChat User Data and Segmentation
The connector allows users of different WeChat Official Accounts to be imported and combined with CRM user data. This information can be viewed in detail and supports multi-dimensional user filtering, such as filtering by gender, occupation, location, age, loyalty, and other information. This enables marketers to tailor their messages to their target audience, resulting in a more personalized experience for WeChat users.

WeChat Article Editor
The connector supports one-click import of WeChat text-image information. The online text-image editor provides massive material templates and various types of galleries, making it easy for marketers to produce beautiful text-image content. This content can be previewed at any time, allowing marketers to ensure that their messaging is consistent and on-brand.

Campaign Workflow
The WeChat channel is added to the workflow of Adobe Campaign Classic. The marketing activities of WeChat Official accounts are arranged through the visual workflow editor, and personalized content is sent to different WeChat users. The same message can be sent across accounts without creating it again, saving editing time, and supporting sending WeChat group messages and template messages.

Marketing Data Analysis
The connector synchronously obtains data reports of WeChat Official Accounts and uses the graphical interface in Adobe Campaign to conduct multi-dimensional analysis of marketing interaction. This enables marketers to measure the effectiveness of their marketing campaigns throughout the user journey, allowing them to adjust their strategy and messaging to optimize their results.

In conclusion, Adobe Campaign’s WeChat connector is an excellent tool for businesses looking to connect with their Chinese audience on WeChat. With the ability to manage multiple WeChat Official Accounts, import user data and segmentation, an online text-image editor, a campaign workflow, and marketing data analysis, this connector provides marketers with the necessary tools to deliver personalized messages that resonate with their audience. If you’re looking to increase your company’s engagement and revenue on WeChat, Adobe Campaign’s WeChat connector is worth considering.