Drive Strategic Marketing with HCL Unica

Unica

HCL Unica is a robust marketing automation platform that enables businesses to design, orchestrate, and measure personalized marketing campaigns across various channels. It offers a comprehensive suite of capabilities that help businesses deliver compelling customer experiences and achieve superior marketing outcomes.

 Unica

Product Features

Product Features

Campaign Management 01

Create and manage personalized, cross-channel campaigns that deliver the right message at the right time.

Lead Management 02

Capture, track, and nurture leads with customized lead scoring and nurturing capabilities.

Marketing Analytics 03

Measure the effectiveness of your campaigns and optimize your marketing strategy with advanced analytics and reporting.

Omnichannel Marketing 04

Unica supports customer interactions across various channels, ensuring a consistent and personalized customer experience.

Product Advantages and Value

Enhanced targeting

Unica helps you target the right audience with personalized messaging and content.

Increased efficiency

Automating your marketing campaigns saves time and improves efficiency.

Better ROI

By measuring the impact of your marketing campaigns, Unica can help you achieve a better return on investment.

Scalability

Unica can grow with your business, supporting your marketing efforts as your business expands.

HCL Technology is named a Customers’ Choice in 2022 Gartner ® Peer Insights

Our Services

Planning and strategy

Planning and strategy

Our team can work with you to create a comprehensive marketing strategy that aligns with your business goals and objectives. We can help you identify the right audience, create personalized messaging and content, and design campaigns that deliver results.

Platform Implementation

Platform Implementation

Our team assists with the successful setup and integration of HCL Unica into your existing infrastructure.

Data migration

Data migration

If you have an existing database, we can help you migrate your data to Unica. Our team can assist with data mapping, migration, and ensuring that your data is clean and accurate.

Training

Training

We offer in-depth training to equip your team with the necessary skills and knowledge to effectively utilize HCL Unica. Our hands-on sessions ensure your team fully understands and can effectively leverage the platform's capabilities.

Customization and integration

Customization and integration

Unica can be customized and integrated with other tools and systems that your business uses. Our team can help you create custom fields, design custom workflows, and integrate Unica with other tools like Google Analytics, Facebook, or LinkedIn.

Support and Maintenance

Support and Maintenance

We provide proactive support and maintenance services to keep your HCL Unica platform running optimally at all times.