Enterprise Real-Time CDP & AI Platform
Salesforce Data Cloud
Salesforce Data Cloud is Salesforce’s enterprise-grade, real-time Customer Data Platform (CDP), designed to address common enterprise challenges such as fragmented data, lack of real-time integration, and difficulty activating data across the business.
With Data Cloud, organizations can unify first-party data from CRM, websites, mobile apps, e-commerce platforms, POS systems, customer service, and third-party systems in real time. This creates a single, trusted Unified Customer Profile that can be directly activated across Salesforce clouds and AI applications.
Core Value: Unify → Understand → Activate
Unify (Data Unification)
- Integrate data from CRM, marketing systems, websites, apps, e-commerce, POS, and customer service
- Build a cross-system Unified Customer ID
- Support both structured and unstructured first-party data
Understand (Real-Time Insights)
- Real-time Segmentation
- Unified analysis of customer behaviors, attributes, and events
- AI-powered predictions, propensity scoring, and next-best-action insights
Activate (Cross-Channel Activation)
- Direct activation to Marketing Cloud, Sales Cloud, and Service Cloud
- Enable personalized content, journeys, sales actions, and service experiences
- No additional ETL or data duplication, reducing latency and risk
Why Enterprises Choose
Salesforce Data Cloud？
True Real-Time Enterprise CDP
Customer data is updated in real time, not limited to daily or hourly batch processing.
Native Integration with the Salesforce Ecosystem
Deep, native integration with Sales, Service, Marketing, and AI without complex custom connections.
First-Party Data at the Core
Designed for privacy-first and compliance-driven strategies, reducing reliance on third-party cookies.
Foundation for AI and Personalization
Data Cloud is the core data layer for Salesforce AI, including Einstein and Agentforce.
Scalable and Governed Enterprise Architecture
Supports access control, data model management, and cross-team data sharing.
Faster Cross-Functional Execution and Decision-Making
Marketing, sales, and service teams operate on the same real-time customer data to deliver consistent experiences.
Key Modules & Capabilities
Frequently Asked Questions (FAQ)
Our Services
Data Assessment & Implementation Planning
Evaluate existing data sources, quality, and use cases to define a phased Data Cloud roadmap.
Data Model & Identity Resolution Design
Design customer data models and matching rules to create a unified customer ID.
Data Integration & System Connectivity
Integrate CRM, websites, apps, e-commerce, POS, service systems, and third-party platforms.
Real-Time Segmentation & Activation Design
Define real-time segmentation logic and activation scenarios for marketing, sales, and service.
AI & Analytics Enablement
Enable Data Cloud as the foundation for AI personalization, predictive analytics, and Next Best Action.
Governance, Access Control & Continuous Optimization
Establish governance frameworks and continuously optimize data quality and performance.
Why Choose LeadsTech for Salesforce Data Cloud
End-to-End Expertise Across CDP, CRM, and Experience Platforms
Hands-on experience with both Salesforce and Adobe Experience Cloud.
Deep Understanding of Taiwan, Hong Kong, and Mainland China Markets
Practical knowledge of local data integration, cross-border operations, and compliance requirements.
Focused on Adoption, Not Just Implementation
We define activation scenarios, KPIs, and real-world use cases—not just technical deployment.
One-Stop Service
From data assessment and modeling to integration, activation strategy, and long-term optimization.
