Marketing Automation (MA) Services
LeadsTech offers enterprise-level Marketing Automation (MA) services, utilizing multiple international platforms to help businesses integrate data and design customer journeys, thereby improving conversion rates and operational efficiency.
Why is Marketing Automation (MA) Needed?
Customer interactions are scattered across Email, App, Website, Social Media, and Physical Stores.
Marketing activities heavily rely on manual operations, leading to low efficiency and difficulty in scaling.
Unable to respond in real-time or personalize based on customer behavior.
Data gaps exist between marketing, sales, and customer service.
Difficult to quantify performance and continuously optimize.
Marketing is highly project-based, making it hard to support long-term growth.
Our Recommended Marketing Automation Platforms
Adobe Journey Optimizer
Adobe Journey Optimizer (AJO) is suitable for businesses that focus on real-time behavior, omnichannel personalization, and experience consistency.
Suitable Scenarios
- Real-time behavior triggers (Web / App / CDP)
- Complex customer journeys and decision logic
- Deep integration with Adobe RTCDP, Analytics
- Organizations with a strong focus on experience and marketing integration
Marketo
Marketo is suitable for businesses that focus on B2B marketing, lead nurturing, and sales collaboration.
Suitable Scenarios
- B2B Lead Generation and Nurturing
- Complex sales processes and multi-role decision-making
- Integration with CRM systems (e.g., Salesforce)
- High need for marketing and sales collaboration
Salesforce Marketing Cloud
Salesforce Marketing Cloud is suitable for businesses that focus on Customer 360 and omnichannel communication.
Suitable Scenarios
- Email, SMS, LINE, App Push integration
- Deep integration with Salesforce CRM / Data Cloud
- Lifecycle-driven marketing
- Large enterprises or organizations with complex channel structures
Braze
Braze is suitable for brands that focus on app-based, real-time interactions, and frequent customer communication.
Suitable Scenarios
- App-centric products or services
- Real-time event triggers and interactions
- Push, In-app, Email integration
- Need for high flexibility in experiments and A/B testing
HCL Unica
HCL Unica is suitable for businesses that prioritize campaign management, segmentation, and performance analysis.
Suitable Scenarios
- Complex campaign flows and multi-wave campaigns
- Large amounts of customer data and segmentation needs
- Integration with existing data platforms
- Organizations focused on marketing operations management
Suitable Enterprises for This Service
Marketing activities are numerous but difficult to automate
Customer journeys are complex and channels are fragmented
Aiming to improve conversion rates and operational efficiency
In the process of implementing or revamping an MA platform
Focus on long-term customer management and data application
Marketing, sales, and customer service departments require closer data collaboration
Frequently Asked Questions
Our Services
MA Platform Selection and Overall Architecture Design
Customer Journey Planning and Implementation
Marketing Channel Integration (Email, App, Web, SMS, Social Media, etc.)
Deep Integration with CDP, CRM, E-commerce, CMS
Marketing Automation Process Implementation and System Setup
Long-term MA Operations, Optimization, and Performance Tracking
Why Choose LeadsTech?
Familiar with multiple leading international MA platforms
Has practical experience in implementation and integration
Able to integrate MA with CDP, CRM, and E-commerce
