AI-Driven Marketing Automation & Personalization Platform
Unica+
HCL Unica+ is an AI-first, data-driven marketing automation platform that empowers businesses to design, orchestrate, and optimize personalized customer journeys across every channel. With capabilities like Customer One View, Digital Body Language analytics, and AI-powered segmentation, Unica+ helps organizations deliver the right message at the right time — every time.
From campaign creation to real-time personalization and privacy-compliant engagement, HCL Unica+ provides the tools you need to build trust, increase conversions, and achieve measurable marketing outcomes.
Product Features
Use Case Scenarios
Hyper-Personalized Campaigns
Create campaigns that adapt in real time based on each customer’s behavior, preferences, and context — delivering the right message at the right moment.
Churn Prediction & Retargeting
Use predictive AI to identify customers at risk of leaving, and deploy targeted retention offers or win-back campaigns before churn occurs.
Better ROI
Coordinate engagement across email, SMS, push notifications, social, web, and offline channels, ensuring a consistent and seamless customer experience.
Dynamic Pricing & Offer Optimization
Leverage AI to adjust pricing and promotional offers in real time to maximize conversions and revenue.
Event-Triggered Journeys
Automatically launch personalized communications in response to customer actions, such as product views, cart abandonment, or service inquiries.
B2B & B2C Applications
Whether you are in retail, financial services, telecommunications, or manufacturing, HCL Unica+ supports both high-volume consumer campaigns and targeted account-based marketing strategies.
FAQs
Successful Cases
Global Retailer
- Objective: Improve personalization across online and offline channels.
- Result: Increased customer engagement by 25% and boosted conversion rates through AI-powered segmentation and real-time personalization.
Financial Services Provider
- Objective: Reduce customer churn and improve campaign ROI.
- Result: Achieved 18% churn reduction using predictive analytics and targeted retention campaigns.
Telecommunications Company
- Objective: Drive upsell and cross-sell opportunities.
- Result: Improved cross-sell conversions by 30% with dynamic pricing and personalized offers.
Our Services
Planning and strategy
Our team can work with you to create a comprehensive marketing strategy that aligns with your business goals and objectives. We can help you identify the right audience, create personalized messaging and content, and design campaigns that deliver results.
Platform Implementation
Our team assists with the successful setup and integration of HCL Unica into your existing infrastructure.
Data migration
If you have an existing database, we can help you migrate your data to Unica. Our team can assist with data mapping, migration, and ensuring that your data is clean and accurate.
Training
We offer in-depth training to equip your team with the necessary skills and knowledge to effectively utilize HCL Unica. Our hands-on sessions ensure your team fully understands and can effectively leverage the platform's capabilities.
Customization and integration
Unica can be customized and integrated with other tools and systems that your business uses. Our team can help you create custom fields, design custom workflows, and integrate Unica with other tools like Google Analytics, Facebook, or LinkedIn.
Support and Maintenance
We provide proactive support and maintenance services to keep your HCL Unica platform running optimally at all times.
