Cross-Channel Data Analytics and Real-Time Insight Platform
Adobe Analytics
Adobe Analytics is a leading data analytics platform that helps businesses track customer behavior in real-time, integrate data across channels, and leverage powerful analysis and visualization tools to gain insights into customer journeys and optimize digital experiences. Integrated with Adobe Experience Cloud, Adobe Analytics serves as the core engine for driving digital growth and precision marketing.
Core Features and Benefits
Solution Scenarios
E-commerce Analysis and Conversion Optimization
Track visitor sources, hotspot clicks, and cart conversions in real-time; implement retargeting strategies by product and audience segment.
Multi-Brand / Multi-Site Operational Data Integration
Centralize behavior data from various brand or regional sites; unify report formats to support global decision-making and KPI management.
O2O Cross-Channel Data Integration and Analysis
Combine online clicks with offline sales (POS, Call Center, etc.) to map complete customer journeys and business insights.
Customer Behavior Prediction and Auto Alerts
Use Adobe Sensei to identify high-value or at-risk customers; automatically push alerts to marketing or support teams.
Frequently Asked Questions (FAQ)
Q1: What’s the difference between Adobe Analytics and Google Analytics?
Adobe Analytics focuses more on customization, cross-channel integration, and enterprise governance, supporting detailed behavior analysis and business logic modeling.
Q2: Can it integrate with internal CRM or ERP systems?
Yes, through Adobe Experience Platform, APIs, or data mediation services for data exchange and automatic tagging.
Q3: What types of businesses are suited for Adobe Analytics?
Best suited for mid-to-large enterprises in e-commerce, finance, media, retail, and tech that operate digitally at their core.
Q4: Can it perform membership segmentation and personalized recommendations?
Yes, it supports behavior- and attribute-based segmentation, with real-time recommendations and dynamic content via Adobe Target.
Q5: Can I schedule daily or weekly reports?
Yes, supports report scheduling and email delivery, with configurable anomaly alerts.
Q6: What are the implementation timelines and costs?
Typically takes 1.5–3 months depending on data source and integration needs. Costs vary by licensing and scope—contact us for a free consultation.
Successful Cases
Our Services
Implementation and Configuration
Our expert team helps businesses deploy and properly configure Adobe Analytics, ensuring clear data structure and accurate reporting for maximum insights.
Custom Reports and Dashboards
We design interactive dashboards and automated reports tailored to business goals and departmental needs—enabling teams to track behavior and conversions effectively.
Data Auditing and Anomaly Diagnosis
We offer regular data audits to verify tag implementation, event setups, and data integrity—identifying and resolving anomalies.
Analytics and Insight Optimization
Leverage Adobe Analytics to analyze customer behavior, churn reasons, and key conversion paths—providing actionable recommendations for content and marketing optimization.
Data Integration Services
Integrate Adobe Analytics with CRM, e-commerce platforms, CDPs, BI systems, and more—to establish a holistic cross-channel customer journey analytics framework.
Training and Ongoing Support
We offer hands-on training and guidance to build internal analytics capabilities—along with ongoing performance tracking and optimization advice.
