Cross-Channel Customer Engagement Platform
Braze
Braze is a real-time customer engagement platform built for modern brands. It connects email, push notifications, in-app messages, SMS, content cards, and web push to enable consistent, personalized communication across every channel.
With real-time data processing, flexible segmentation, and automated journey orchestration, Braze helps brands increase engagement, conversions, and retention—powering sustainable digital growth.
As a Braze solutions consultant, LeadsTech provides end-to-end services including implementation planning, data integration, journey design, and ongoing operational support to help brands deliver truly customer-centric experiences.
Braze Core Value: Real-Time → Personalization → Scale
Real-Time
- Integrates CRM and first-party customer data
- Builds clear audience segments and marketing objectives
- Supports both B2C and B2B use cases
Personalization
Dynamically generates content based on user attributes, behaviors, and preferences, with support for Liquid templates and external APIs to deliver highly relevant messages.
Scale
Supports hundreds of billions of messages per month, combined with drag-and-drop Canvas orchestration and AI-driven optimization for rapid deployment and continuous iteration.
Why Choose Braze?
True Cross-Channel Messaging
Email, app push, SMS, in-app messages, WhatsApp, and more—delivered consistently across platforms.
Real-Time Automation & Triggers
Use Canvas Flow to trigger messages instantly based on user actions such as browsing, clicks, or cart abandonment.
Advanced Personalization Engine
Leverage Liquid and Connected Content to pull in product recommendations, membership status, regional offers, and more.
AI-Powered Optimization
Optimize send times, message variants, and churn prevention with built-in AI capabilities.
Open Data Integration
Native integrations with Segment, Snowflake, mParticle, Mixpanel, and other leading data platforms.
Enterprise-Grade Scalability & Reliability
Designed to deliver hundreds of billions of messages monthly to over 2 billion devices worldwide.
Key Modules & Features
Success Stories
A Major Restaurant Chain Group
Leveraged location-based targeting with Braze to launch the “Whopper Detour” campaign, driving 3.2 million app downloads and achieving a 37x ROI.
A Large Food Delivery Platform
An annual order recap email campaign doubled social exposure and increased user engagement by 18%.
Personal Finance Application
Implemented onboarding journeys with Braze, increasing first-deposit conversion to 20.34% and boosting email open rates by 72%.
A Large Omnichannel Retailer
Connected offline loyalty data with real-time segmentation to deliver weekly 1:1 offers, achieving a 13% promotion conversion rate.
Frequently Asked Questions
Braze Implementation & Operations Services from LeadsTech
Implementation Planning & Technical Assessment
We help define the optimal integration architecture, data ingestion methods, and marketing modules based on your business goals.
System Setup & Data Integration
Account configuration, SDK implementation, API integrations, and data mapping to ensure a solid technical foundation.
Journey Design & Go-Live Support
Design and launch onboarding, reactivation, cart abandonment, and repeat purchase journeys.
Personalized Templates & Content Design
Create reusable, multilingual templates with dynamic variables and personalized content logic.
Training & Knowledge Transfer
Hands-on training, SOP documentation, and standardized campaign templates to enable in-house teams.
Ongoing Operations & Performance Optimization
Monthly campaign analysis, conversion tracking, A/B testing recommendations, and reporting optimization to drive long-term results.
Why Choose LeadsTech for Braze Implementation?
Cross-Platform Martech Integration Expertise
We specialize in Braze, Adobe Experience Cloud, and Salesforce, enabling seamless integration across membership systems, e-commerce platforms, apps, CDPs, and customer service systems.
Deep Understanding of APAC Market Needs
With project experience across Taiwan, Hong Kong, and China Mainland, we understand local language requirements, data regulations, cross-border commerce, and regional operating models.
Flexible Implementation & Enablement
From strategy and architecture to account setup, journey design, and hands-on training, we reduce adoption barriers and help teams get productive quickly.
Long-Term Operational Partnership
Beyond implementation, we provide continuous campaign support, KPI tracking, performance analysis, and technical assistance—partnering with you to achieve sustainable marketing growth.
