AI-Powered Behavioral Analytics Platform

Insightech

Insightech is a behavioral analytics and digital experience optimization platform built specifically to improve conversion rates. It is ideal for ecommerce and conversion-driven enterprise websites. By leveraging real-time, unsampled user behavior data, Insightech helps teams precisely identify the key friction points that impact conversions. Instead of only seeing aggregated metrics, teams can truly understand why users don’t convert and rapidly turn insights into measurable business outcomes.
For organizations looking to systematically increase conversion rates, reduce drop-offs, and maximize the value of existing traffic, Insightech is a highly practical and results-driven CRO solution.

Insightech

Why Do You Need Insightech to Improve Conversion Rate?

Why Do You Need Insightech to Improve Conversion Rate?

Most businesses already use tools like GA4 to see:

  • Traffic sources
  • Bounce rates
  • Conversion rate metrics
However, the real questions that determine conversion success often remain unanswered, such as:
  • At which step do users hesitate or abandon?
  • Is the drop-off caused by UX design, content, or technical errors?
  • Which page elements truly influence purchase decisions?
  • Which issues have the greatest revenue impact and should be prioritized?
The value of Insightech lies in transforming unclear conversion problems into quantifiable, actionable optimization opportunities.

 

Core Value:Discover → Diagnose → Improve Conversion

Discover | Fully Reconstruct User Behavior

Discover | Fully Reconstruct User Behavior

  • Activate with just one line of code (no tagging required)
  • No need to predefine events—capture all user interactions
  • Real-time, unsampled behavioral data
  • Historical playback supported, ensuring no critical insights are missed

Diagnose | Precisely Identify Conversion Friction

Diagnose | Precisely Identify Conversion Friction

  • Visualized funnels and journey pathing
  • Click and scroll heatmaps
  • Session replay to reconstruct real user experiences
  • Automatic detection of errors and UX friction with quantified impact

Improve | Turn Insights Directly into Conversion Results

Improve | Turn Insights Directly into Conversion Results

  • Clearly identify where to optimize, why it matters, and how much revenue it impacts
  • Support CRO and A/B testing decisions
  • Help teams prioritize optimization efforts efficiently

Core Feature Modules

Core Feature Modules

Onsite Behavioral & Conversion Analytics 01

  • Click & Scroll Heatmaps: Understand what users truly notice and ignore
  • Session Replay: Recreate user interactions to uncover friction points
  • Funnel Analysis: Identify exact drop-off points in conversion flows
  • Pathing Analysis: Compare different user journeys and behaviors
  • Form & Checkout Analysis: Optimize critical conversion processes

Conversion Friction & Error Analysis (Key Differentiator) 02

Insightech automatically identifies and quantifies all conversion-impacting friction and errors, including:

  • JavaScript / API errors
  • Error messages
  • Rage clicks (repeated clicks caused by frustration)
  • 404 / Page Not Found
  • Technical and UX friction
Each issue can:
  • Be directly linked to session replay
  • Quantify its impact on conversion rate and revenue with one click
  • Help product and engineering teams quickly fix high-impact problems

Product Discovery & Content Conversion Analysis 03

  • Analyze whether search, navigation, PLP, and PDP effectively drive conversions
  • Identify content and page elements that truly influence purchase decisions
  • Directly connect content engagement to conversion and revenue

AI-Powered Automated Conversion Insights 04

  • Automatically summarizes reports and conversion anomalies
  • Quickly compares conversion behavior across segments, devices, and time periods
  • Provides concrete, actionable optimization recommendations
  • Built natively into the platform with no additional setup

A/B Testing & CRO Enablement 05

  • Integrates with leading A/B testing tools
  • Uses real user behavior to drive experiment hypotheses
  • Reconstructs and compares real user experiences across variants
  • Avoids guesswork and increases experiment success rates

Raw Data & Enterprise-Grade Data Integration 06

  • Real-time, unsampled raw behavioral data
  • Supports BigQuery and data lakes
  • Easy integration with CDP, CRM, BI, and MarTech ecosystems
  • Meets advanced conversion analysis and enterprise data governance needs

Proven Customer Results

Large kitchenware ecommerce platform

Large kitchenware ecommerce platform

+5% Add-to-Cart increase (YoY comparison)

Australian women’s fashion ecommerce brand

Australian women’s fashion ecommerce brand

18% conversion uplift in the initial phase
25% revenue uplift driven by PLP optimization

Established luxury fashion brand

Established luxury fashion brand

A single conversion insight prevented USD 374k in annual checkout loss
15% Add-to-Cart increase

Who Is Insightech For?

Ecommerce & DTC brands

Teams focused on online conversion and revenue growth

Stable traffic, stagnant conversion

Businesses with solid traffic but struggling to break through conversion plateaus

Actively investing in CRO / UX optimization

Teams seeking data-backed evidence for optimization decisions

GA4 shows numbers, but not next steps

Teams with abundant data but unclear optimization direction

Data- and AI-driven performance growth

Organizations aiming to uncover behaviors that truly impact conversion

Cross-functional growth teams

Marketing, product, and engineering teams aligned by a shared source of insight

Frequently Asked Questions (FAQ)

Q1: How is Insightech different from GA4 or other analytics tools?

GA4 focuses on aggregated metrics and event-based data, while Insightech reconstructs complete user behavior. Without pre-defined events, Insightech enables full journey playback to directly identify conversion-impacting issues and accelerate optimization decisions.

Q2: How does Insightech help improve conversion rate?

Through funnels, session replay, heatmaps, and error analysis, Insightech pinpoints why users drop off during conversion and quantifies the revenue impact of each issue, allowing teams to prioritize the highest-value optimizations.

Q3: Does Insightech require event planning or tracking rules before implementation?

No. Insightech uses a no-event-design tracking approach. Once installed, it automatically captures full user behavior and supports historical analysis, preventing missed insights due to insufficient early planning.

Q4: Can non-technical or non-data teams use Insightech?

Yes. Insightech presents insights through highly visual analytics that marketing, product, UX, and ecommerce teams can easily understand and use—without coding or complex data processing.

Q5: Can Insightech identify the conversion impact of technical issues?

Yes. Insightech automatically detects common technical and UX issues such as JavaScript or API errors, broken pages, and interaction friction, and quantifies their real impact on conversion rate and revenue.

Q6: Why implement Insightech through LeadsTech?

LeadsTech goes beyond tool implementation. We focus on turning Insightech insights into real conversion and revenue results by combining MarTech, UX, and CRO expertise to build sustainable, data-driven optimization processes.

Our Services

Conversion-Focused Implementation Planning

Conversion-Focused Implementation Planning

Design architecture based on conversion and revenue goals

Tracking & Data Integration

Tracking & Data Integration

Connect CDP, BI, and BigQuery to build an actionable data foundation

CRO & Funnel Analysis

CRO & Funnel Analysis

Identify key drop-off points and prioritize high-impact optimizations

UX, Error & Journey Optimization

UX, Error & Journey Optimization

Deliver concrete, executable improvement recommendations

A/B Testing & Experiment Design

A/B Testing & Experiment Design

Validate hypotheses through experimentation and reduce optimization risk

Training & Ongoing Performance Enablement

Training & Ongoing Performance Enablement

Transfer internal capabilities and provide continuous CRO consulting

Why Choose LeadsTech to Implement Insightech?

Deep MarTech & Conversion Expertise

Extensive hands-on experience in conversion optimization and data-driven projects

Enterprise Platform & Architecture Expertise

Proficient in Adobe, Salesforce, CDP, and ecommerce integrations

Relentless Focus on Conversion & Revenue Outcomes

We deliver measurable results—not just tools

Local Market Expertise & Long-Term Partnership

Serving Taiwan, Hong Kong, and Greater China with ongoing CRO advisory services

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