Intelligent Social Engagement & Customer Management Platform

Social CRM

Social CRM is an enterprise-grade social engagement integration solution built by LeadsTech on the Salesforce platform. It enables enterprises to bring LINE, WhatsApp, Messenger, Instagram, WeChat, and other messaging and social channels directly into their CRM and Customer 360 architecture.
With Social CRM, enterprises move beyond simply replying to messages across disconnected platforms. All social interactions are centralized, transformed into trackable, analyzable, and actionable first-party data, and become a core asset across sales, service, and marketing operations.

Social CRM

Core Value: Connect → Engage → Activate

Connect (Unify All Social Channels)

Connect (Unify All Social Channels)

Manage LINE, WhatsApp, Messenger, Instagram, and WeChat accounts and conversations in a single Salesforce interface.

Engage (Build Two-Way Relationships)

Engage (Build Two-Way Relationships)

Enable one-to-one conversations, real-time responses, and cross-brand account management to enhance customer experience.

Activate (Turn Data into Action)

Activate (Turn Data into Action)

Automatically link social interactions to customer profiles, opportunities, cases, and marketing journeys to drive downstream engagement.

Why Do Enterprises Choose Social CRM?

Unified Social Engagement Management

Centralize interactions from LINE, WhatsApp, Instagram, and more to ensure a consistent customer experience.

Stronger Customer Engagement & Loyalty

Build deeper relationships through real-time, personalized conversations.

Automation & Data-Driven Marketing

Leverage automation and analytics for precise segmentation and personalized engagement.

Omnichannel Marketing & Service

Seamlessly integrated with the Salesforce ecosystem to deliver end-to-end customer journeys.

Enterprise-Grade Security & Compliance

All social data is securely stored within Salesforce, meeting enterprise security standards.

Continuous Optimization & ROI Growth

Real-time analytics and dashboards help optimize campaigns and maximize ROI.

Key Features

Core Social CRM Functional Modules

Omnichannel Social Conversation Hub 01

Handle all social messages in a single interface to improve operational efficiency.

Social Customer 360 View 02

Consolidate profiles, social identities, interaction history, transactions, and service records.

Social Identity Resolution & Data Binding 03

Convert anonymous social users into identifiable leads or members.

Dynamic Tagging & Segmentation 04

Automatically update tags and segments based on interactions and behaviors.

Social Analytics & Dashboards 05

Measure social engagement performance with multi-dimensional insights.

Ideal Use Cases & Industries

Multinational Enterprises

Multinational Enterprises

Require unified global social channel management and brand sentiment monitoring.

E-commerce Platforms

E-commerce Platforms

Respond to customer comments in real time to enhance shopping experience and conversion rates.

Retail & Chain Stores

Retail & Chain Stores

Track store-level social interactions to support membership and loyalty management.

Media & Entertainment

Media & Entertainment

Analyze audience preferences to deliver targeted content and campaign marketing.

Financial Services & Insurance

Financial Services & Insurance

Handle customer inquiries and complaints in real time to improve trust and service efficiency.

Startups & SMEs

Startups & SMEs

Quickly build social reach and brand awareness with cost-effective operations.

FAQ

Q1:Is Social CRM a native Salesforce product?

Social CRM is a native solution developed on the Salesforce platform and integrates seamlessly with existing CRM environments.

Q2:Is Marketing Cloud required?

No, but integration with Marketing Cloud unlocks the full potential of social marketing automation.

Q3:Where is the data stored?

All social interaction data is securely stored within the enterprise’s Salesforce environment.

Our Services

Social Strategy Planning

Social Strategy Planning

Help enterprises develop social strategies aligned with their brand and target audiences.

Platform Integration & Deployment

Platform Integration & Deployment

Rapidly deploy Social CRM and seamlessly integrate it with existing Salesforce systems.

Automation Workflow Design

Automation Workflow Design

Configure automated replies, task assignments, and alerts to improve operational efficiency.

Data Analytics & Reporting

Data Analytics & Reporting

Provide engagement insights, sentiment analysis, and performance reports to support data-driven decisions.

Training & Change Management

Training & Change Management

Ensure teams are proficient with the tools and can apply them effectively in daily operations.

Continuous Optimization & Support

Continuous Optimization & Support

Deliver ongoing consulting to continuously refine and improve social engagement strategies.

Why Choose LeadsTech Social CRM?

Enterprise-Grade Security & Governance

Built natively on the Salesforce platform, meeting the highest standards of security and enterprise governance.

Comprehensive Platform Integration

Deep integration with Sales, Service, Marketing, and Data Cloud to unify customer data and engagement workflows.

Asia-Pacific Market Expertise

Extensive experience with LINE and major messaging platforms, enabling localized operations across APAC markets.

End-to-End Services

One-stop support covering strategy planning, implementation, system integration, and long-term optimization.

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