Customer Data Platform (CDP) Implementation and Management
LeadsTech offers enterprise-level CDP implementation and management services, integrating data to achieve real-time Customer 360.
Why Do You Need a Customer Data Platform?
Customer data is scattered across different systems (website, app, CRM, POS, ecommerce, marketing tools).
It's impossible to create a single, trusted customer view (Single Customer View).
Real-time behavioral data cannot be quickly utilized by marketing and sales teams.
Data exists, but it cannot be transformed into actionable insights and results.
CDP General Architecture Diagram
CDP Platforms We Suggest
Adobe Real-Time Customer Data Platform
Adobe RTCDP is suitable for businesses that prioritize real-time, personalized experiences and omnichannel marketing.
Ideal Scenarios
- Integration of real-time behavioral data (Web / App)
- Deep integration with Adobe Experience Cloud
- Building real-time audiences and personalized experiences
- Supports marketing automation and journey design
Salesforce Data Cloud
Salesforce Data Cloud is suitable for businesses centered around CRM and Customer 360.
Ideal Scenarios
- Salesforce CRM / Marketing Cloud users
- Enhancing data integration across sales, marketing, and customer service
- Combining first-party and external data sources
- Supports real-time insights and AI applications
HCL Unica+
HCL Unica+ is suitable for businesses focusing on marketing campaign management and data integration.
Ideal Scenarios
- Existing Unica marketing platform users
- Needs to integrate multi-source customer data
- Focuses on segmentation, campaigns, and performance analysis
- Leans towards marketing operations-oriented CDP applications
Businesses Suitable for This Service
Customer data is scattered and difficult to integrate
Looking to build Customer 360
Have personalization, marketing automation, or AI plans
Currently evaluating or have already selected a CDP platform
Value long-term data governance and operations
Seeking solutions to improve data interoperability and cross-department collaboration
Frequently Asked Questions
Our Services
Requirements Analysis and Current State Assessment
We assist businesses in inventorying existing data sources, system architecture, and business goals to clearly define CDP implementation requirements.
Platform Selection and Technical Architecture Design
Based on company size, data types, and use cases, we provide the most suitable CDP platform and integration solutions.
Data Integration and Identity Governance
We unify multi-channel data to create a trusted and complete customer master record.
Customer Segmentation and Marketing Activation
We build precise customer segments based on data and support cross-channel marketing automation and personalized experiences.
Data Analysis and Insights
We provide customer behavior analysis, predictive models, and reports to support decision-making and marketing strategy optimization.
Training, Operations, and Continuous Optimization
Includes internal training, process development, performance tracking, and continuous improvement of CDP effectiveness.
Why Choose LeadsTech?
Familiar with multiple leading international CDP platforms
Extensive experience in implementation and integration
Not just implementing tools, but helping with practical application
