Omnichannel Real-Time Customer Data Platform
Adobe Real-Time CDP
Adobe Real-Time Customer Data Platform (RTCDP) is a core solution for businesses to build a single customer view, enhance marketing personalization, and improve data activation efficiency. It unifies data from websites, apps, CRMs, POS systems, social media, and offline sources. Through real-time segmentation and triggering, it helps brands deliver truly omnichannel digital experiences and comply with privacy regulations.
Core Features and Benefits
Solution Scenarios
Cross-Channel Customer View Integration
Consolidate data from websites, apps, stores, customer service, CRM, and e-commerce onto one platform for real-time interaction visibility.
Real-Time Personalized Marketing Automation
Trigger behavioral-based segments to send cart abandonment reminders, discount offers, or product recommendations.
Compliance Governance and Access Control
Define data usage scope and compliance policies to automate collection, sharing, and deletion requests.
High-Value Audience Targeting and Remarketing
Use AI to identify high-potential and high-value customers, increasing ROI and conversion rates.
Frequently Asked Questions
Q1: How is RTCDP different from other CDPs?
RTCDP supports real-time data updates and segmentation and tightly integrates with Adobe’s ecosystem for cross-channel activation.
Q2: Does it support cookieless digital marketing?
Yes, RTCDP uses first-party data and anonymous identifiers to target audiences precisely without relying on third-party cookies.
Q3: How long does RTCDP implementation take?
Depending on data complexity and integration needs, the average implementation takes about 3–4 months and can be flexibly planned.
Q4: Can it integrate both online and offline data?
Yes, RTCDP can consolidate data from apps, websites, POS, customer service, and more, creating a true omnichannel platform.
Q5: Is it compliant with data privacy regulations?
The platform provides policy settings and audit logs to help businesses comply with international standards like GDPR and CCPA.
Q6: What industries is RTCDP best suited for?
Ideal for e-commerce, retail, finance, travel, and insurance sectors that need behavior-based segmentation and real-time engagement across multiple channels.
Successful Cases
Implementation Services
Platform Setup and Deployment
We help businesses implement Adobe Real-Time CDP, including data integration, real-time segmentation setup, and platform activation to ensure timely launch aligned with business goals.
Audience Segmentation and Attribute Modeling
Design scalable customer attribute models and behavioral segmentation logic based on marketing scenarios and business needs to maximize data value and personalization.
Data Governance and Compliance Design
Provide recommendations on data classification, permission settings, and policy configurations to ensure GDPR, CCPA, and other regulatory compliance when using first-party data.
System Integration Services
Connect RTCDP with websites, apps, POS, CRM, ad platforms, CDPs, and DMPs to achieve unified data access and personalized marketing triggers across all channels.
Performance Tracking and Marketing Analytics
Create reports and dashboards to track campaign effectiveness, segment conversion, remarketing ROI, and overall business impact.
Training and Expert Support
Offer training and hands-on support for marketing, data, and IT teams to ensure internal adoption of RTCDP for ongoing cross-channel personalized marketing.
