Real-Time, Data-Driven Omnichannel Marketing Automation
Adobe Journey Optimizer
Adobe Journey Optimizer (AJO) is an omnichannel orchestration platform that combines customer data, real-time interactions, and automated marketing. Seamlessly integrated with Adobe Real-Time CDP, AJO triggers dynamic messages based on customer behavior and attributes across channels including Email, App Push, SMS, LINE, and Web Push—enabling personalized, scalable, and real-time marketing interactions.
Key Features & Benefits
Solution Scenarios
Member Segmentation and Retargeting Automation
Personalized content and exclusive offers are pushed based on member level, consumption behavior, and interests to improve retention and repurchase rates.
Subscription and Welcome Process Automation
Automatically guide users from subscription success to first interaction, helping them complete registration, onboarding, and initial purchase actions to enhance conversion efficiency.
Behavior-Triggered Marketing Journeys
For example, based on behaviors such as cart abandonment, product views without conversion, or decreased service usage, automatic reminders, offers, or educational content are sent.
Cross-Brand/Channel Consistent Communication Strategy
Help businesses integrate their app, website, email, and physical membership systems to ensure messages remain consistent and relevant across different touchpoints.
Frequently Asked Questions
Q1: How is AJO different from regular EDM platforms?
AJO is more than just a messaging tool. It’s an enterprise-level platform that enables dynamic, omnichannel journey management based on real-time data and AI analytics.
Q2: What messaging channels does AJO support?
AJO supports Email, App Push, SMS, LINE, Web Push, and internal API integration, offering high flexibility and scalability.
Q3: Is Adobe CDP required to use AJO?
While AJO can integrate with external data sources, it works best with Adobe Real-Time CDP to enable real-time segmentation and personalization.
Q4: How long does it take to implement AJO?
Implementation time depends on business complexity, but typically takes 3 to 5 months, including discovery, integration, and journey design.
Q5: Does AJO support sending messages via official LINE accounts?
Yes. We help integrate LINE with AJO to enable audience segmentation and triggered messaging via official LINE accounts.
Q6: Can AJO track the performance of each journey step?
Yes. You can track key metrics such as open rate, click rate, and conversions through built-in reports or Adobe Analytics integration for continuous optimization.
Successful Cases
Insurtech Company Implements Adobe Journey Optimizer to Automate Digital Customer Journeys
We helped an insurtech brand connect Adobe Real-Time CDP with Journey Optimizer to automate customer journeys from purchase to renewal. Using behavior triggers and cross-channel messaging, they delivered real-time, personalized experiences.
Results: 27% boost in first-time conversions and 45% open rate on renewal emails, with reduced manual effort and better marketing outcomes.
Our Services
Needs Analysis & Strategy Planning
We help businesses assess existing data and marketing workflows to define journey logic, segmentation strategies, and channel planning optimized for AJO.
Implementation & Configuration
Includes AJO environment setup, message channel integration, journey design, and event trigger configuration to ensure a smooth launch.
Custom Integrations
Tailored cross-platform integrations with systems such as Adobe CDP, CRM, membership databases, and LINE Official Accounts. Supports API integration and data synchronization.
Training & Operational Support
We provide hands-on platform training, journey maintenance guides, and internal workshops to ensure teams are equipped to manage AJO efficiently.
Performance Tracking & Journey Optimization
We help set up tracking metrics and dashboards, analyze journey performance (e.g., open rates, conversion rates), and provide data-driven recommendations for continuous improvement.
Technical Maintenance & Support
Ongoing technical support for troubleshooting, logic updates, and channel configuration changes to ensure Adobe Journey Optimizer runs reliably.
