1. Evaluation Criteria & Methodology
To make this comparison relevant to the Taiwan market, we evaluated each platform using five key dimensions, combining scoring and qualitative analysis:
2. Overview and Positioning of the Top 5 Platforms
Adobe RTCDP
- Positioning: Enterprise-grade, real-time CDP focusing on real-time profiles and cross-channel activation.
- Highlights: Deep integration with Adobe’s ecosystem (Analytics, Target, Journey tools), strong in event-triggered and personalized experiences.
- Taiwan Use Case: Ideal for mid-to-large brands (retail, subscription, O2O) needing large-scale personalization and real-time journeys.
Salesforce Data Cloud
- Positioning: CRM-centric data platform focused on Customer 360 and operational closed-loop.
- Highlights: Tight integration with Sales/Service/Marketing Cloud, App, and Slack; seamless linkage between sales, service, and marketing audiences.
- Taiwan Use Case: Best fit for companies already heavily invested in Salesforce, ensuring smooth implementation and maintenance.
HCL Unica+
- Positioning: Evolved from traditional campaign management, combining CDP with offer and journey orchestration.
- Highlights: Strong in both batch and real-time processing, robust campaign governance, especially for regulated industries like banking and telecom.
- Taiwan Use Case: Ideal for large enterprises upgrading legacy marketing automation while filling the CDP gap.
Appier CDP
- Positioning: A local APAC MarTech solution provider specializing in cross-channel integration and data activation.
- Highlight: Cross-channel integration with AI-driven prediction, optimized for ad retargeting and on-site personalization.
- Taiwan Context: Quickly integrates with common Taiwan e-commerce, advertising, and app scenarios, offering the fastest time-to-launch.
Eagle Eye CDP
- Positioning: A highly flexible local/enterprise-level platform focused on data governance and customized integrations.
- Highlight: Strong in data governance, compliance, and extensive API customization capabilities.
- Taiwan Context: Meets the needs of Taiwanese enterprises and financial institutions for data residency, auditing, and customized system integration.
3. Feature Comparison: Integration, Identity Stitching, Real-Time Activation, Governance
Rating Guide: ★★★★★ Excellent | ★★★★ Strong | ★★★ Good | ★★ Basic | ★ Limited
(For reference only; verify through RFP/POC testing.)
| Feature | Adobe RTCDP | Salesforce Data Cloud | HCL Unica+ | Appier CDP | Eagle Eye CDP |
|---|---|---|---|---|---|
| Data Integration (Connectors/Cloud/SDK) | ★★★★★ | ★★★★☆ | ★★★★☆ | ★★★★☆ | ★★★★☆ |
| Identity Stitching (Rules/ML & Governance Visibility) | ★★★★★ | ★★★★★ | ★★★★☆ | ★★★★☆ | ★★★★☆ |
| Real-Time Activation (Event Triggers/Cross-Channel Sync) | ★★★★★ | ★★★★☆ | ★★★★☆ | ★★★★☆ | ★★★★☆ |
| Data Governance & Compliance (Consent/Audit/Access/Sovereignty) | ★★★★★ | ★★★★★ | ★★★★☆ | ★★★★☆ | ★★★★☆ |
Quick Take (One-Line Summary):
- Adobe RTCDP: Best-in-class for enterprise real-time and personalization with full governance coverage.
- Salesforce Data Cloud: Excellent CRM/Service closed-loop and compliance maturity.
- HCL Unica+: Strong in campaign and offer management, balancing batch and real-time.
- Appier CDP: An APAC cross-channel MarTech provider specializing in advertising/e-commerce integration and AI-driven analytics.
- Eagle Eye CDP: A local platform focused on data governance, compliance, and highly customized integrations.
4. Compliance & Local Support: Consent, Audit, Data Sovereignty
Consent Management (Consent & Preferences)
Check whether the platform:
· Supports consent versioning and quick audit queries.
· Automatically filters audiences by consent status in activation workflows.
· Enables preference center strategies for multi-brand or multi-region operations.
Audit, Permissions & Data Retention
· Field-/dataset-level access control.
· Exportable audit trails for compliance reporting.
· Data retention policies and right-to-erasure support.
Data Sovereignty / Localization
· Configurable data residency and cross-border policies.
· Support for local or regional cloud deployment.
· Mature two-way synchronization with DWH/lakehouse (BigQuery/Snowflake).
Local Service & Implementation Success
· Availability of certified Taiwan partners, SLA, and training.
· Proven local case studies and reusable templates.
· Tip: If IT leads the initiative, prioritize API/event flexibility; if marketing leads, UI and journey templates matter more.
5. Scenario-Based Recommendations: Retail, Finance, Enterprise/Group
Retail / E-commerce
- Goal: Boost conversions and repurchases, reduce ad dependency.
- Must-Haves: High-intent segmentation, list retargeting, on-site/EDM personalization, real-time triggers.
- Recommendation: Choose enterprise-grade for real-time journeys and personalization; choose local CDPs for quick launch and cost efficiency.
Finance / Insurance
- Goal: Full compliance, traceability, and process control.
- Must-Haves: Consent center, access/audit reports, data residency strategy, secure core integration.
- Recommendation: Opt for platforms with strong governance and campaign control; prioritize CRM/service integration.
Enterprise / Group (Multi-Brand / Multi-Region)
- Goal: Unified governance and shared data assets while maintaining BU autonomy.
- Must-Haves: Cross-brand permissions, data catalog, DWH/BI integration, model writeback (CLV/churn).
- Recommendation: Select API-complete, governance-transparent, scalable platforms; consider hybrid adoption (“core platform + custom modules”) for cost control.
6. Conclusion & Further Reading
The best CDP depends on your data landscape, compliance needs, and 12–24 month business goals.
If real-time personalization and journey activation are your top priorities, focus on event latency, connector coverage, and template maturity.
If compliance and local implementation matter more, emphasize consent, audit, data sovereignty, and local partner support.
Want to quickly assess your CDP needs, budget, and shortlist options in 30 minutes?
Talk to our consulting team anytime.
Or, if you want to build foundational knowledge first, check out our previous article:
“What Is a Customer Data Platform (CDP)? Taiwan Enterprise Implementation Guide 2025.”
