Successful Digital Asset Management Case Study for a Leading Tech Company | AEM Assets Enhances Brand and Collaboration Processes
Customer Introduction:
This case features a global leading technology company operating across multiple sectors including telecom equipment, consumer electronics, and enterprise digital solutions. With over 170,000 employees worldwide, the company serves customers in more than 90 countries and collaborates closely with thousands of external partners, committed to driving global digital transformation through innovation.
Solution: Digital Asset Management System, AEM Assets
Background and Challenges
The company operates in over 90 countries, collaborating with global internal marketing teams and more than 1,000 external suppliers to produce a large volume of digital assets including images, videos, design files, presentations, and product manuals. However, prior to the project launch, the company lacked a formal Digital Asset Management (DAM) system.
Most assets were stored on employees’ personal hard drives, USBs, cloud storage (such as Baidu Cloud), or shared via email, leading to:
- Version chaos and repeated asset creation
- Difficulty in unified categorization and search
- Lack of approval workflows, increasing security risks
- Inefficient collaboration with suppliers and no tracking of revision history
These issues were amplified by the company’s global scale, resulting in inconsistent branding and slow market responsiveness that failed to meet strategic demands.
Solution
The Leadstec team recommended and assisted in implementing Adobe Experience Manager Assets (AEM Assets), customizing a scalable, centralized, and secure DAM solution to build a complete asset management and approval platform from the ground up.
Phase 1: Building Core DAM Processes
In the first phase of the project, we implemented the following architecture and functional modules:
Integration of three upload channels
Internal employees, agents and suppliers can upload assets to the system according to their permissions
Metadata Editing & Automatic Tag Management:
After uploading, you can customize the category, keywords, brand tags and usage permissions
Standardize the approval process
Each asset needs to go through the submission and approval process before it can enter the "partially public" or "public" status, and has a return and modification mechanism
Multi-level release strategy
After approval, it can be distributed to different regional sites or third-party systems based on business needs
Download and share controls
Permission-controlled asset sharing allows global teams to collaborate with suppliers
👉 Refer to the workflow diagram below for the complete process:
System Expansion and Innovative Applications
After the initial successful deployment, the Leadstec team assisted the client in further expanding system applications to enhance overall marketing and brand management efficiency:
Import the AEM Projects module
Assists in managing large-scale marketing campaign task assignments, time tracking, and asset integration, enhancing overall project collaboration transparency.
Integrate mobile apps
Develop and integrate a dedicated mobile APP that allows employees and suppliers to find, download and utilize assets instantly via mobile or tablet devices
System Performance and Infrastructure Optimization
To meet global high-concurrency demands, Leadstec conducted multi-stage performance tuning, including CDN integration and Smart Rendition caching strategies; the system now stably supports 170,000 employees and 1,000+ external suppliers worldwide, providing a 24/7 asset access and operational experience.
Project Outcomes and Value
This project successfully helped the enterprise build a digital asset management platform suited for global-scale operations, achieving:
- ✅ Centralized digital asset management with significantly improved data consistency and access security
- ✅ 60% improvement in internal and external collaboration efficiency
- ✅ Average time to search and download assets reduced from 10 minutes to 30 seconds
- ✅ 35% reduction in redundant asset creation
- ✅ Greatly enhanced brand consistency control, ensuring high-quality marketing communication
- ✅ Estimated annual savings of thousands of hours in labor and collaboration costs
This project has become a cornerstone for the company’s global digital transformation and modernization of brand governance, while also providing valuable real-world experience for other large multinational enterprises adopting DAM solutions.
