Website, App, and Customer Journey Analytics Services

LeadsTech provides enterprise-level website, app, and customer journey analytics services. Through Google Analytics, Adobe Analytics, and Adobe Customer Journey Analytics, we help organizations understand user behavior, optimize journey design, and improve conversion performance.

Website, App, and Customer Journey Analytics Services

Why Do You Need “Website and Customer Journey Analytics”?

You can see traffic, but don’t know why it doesn’t convert

Marketing, content, and product teams each look at their own data, making it impossible to connect a complete customer journey

Only analyzing a single channel makes it difficult to understand cross-device and cross-platform behavior

There are many reports, but they fail to support real decision-making and optimization

Our Recommended Analytics Platforms

Google Analytics(GA4)

Google Analytics(GA4)

Mainstream tools for website, app, and foundational journey analytics
Google Analytics is suitable for most organizations to perform basic analysis and conversion tracking across websites, apps, and digital channels.

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Adobe Analytics

Adobe Analytics

Enterprise-level behavioral analytics and deep insights
Adobe Analytics is ideal for organizations that require greater analytical flexibility, complex dimensions, and advanced insights.

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Adobe Customer Journey Analytics

Adobe Customer Journey Analytics

An integrated analytics platform for cross-channel customer journeys
Adobe Customer Journey Analytics (CJA) is designed for organizations seeking a true understanding of customer journeys across devices, platforms, and channels.

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Businesses Suitable for This Service

Have an existing website, eCommerce platform, or app

Have an existing website, eCommerce platform, or app

Looking to optimize conversion rates and user experience

Looking to optimize conversion rates and user experience

Marketing and content decisions require data-driven support

Marketing and content decisions require data-driven support

Currently using or evaluating Google / Adobe analytics tools

Currently using or evaluating Google / Adobe analytics tools

Aiming to build long-term analytics and insights capabilities

Aiming to build long-term analytics and insights capabilities

Already have data but struggle to turn it into concrete optimization actions

Already have data but struggle to turn it into concrete optimization actions

Frequently Asked Questions (FAQ)

1. What is Web & Customer Journey Analytics?

It integrates user behavior data from websites, apps, and digital touchpoints to analyze the full journey from first visit to conversion and repeat interactions, helping businesses optimize experiences and boost conversions.

2. What do businesses need before starting Customer Journey Analytics?

Basic tracking on websites or apps—like page views, events, or conversions—is required. Cross-platform analysis also needs data from multiple sources consolidated into one analytics framework.

3. How is Customer Journey Analytics different from regular website analytics?

Regular website analytics focuses on single visits or pages. Customer Journey Analytics looks across devices and channels, showing key decision points and reasons for drop-offs.

4. Which businesses benefit most from Customer Journey Analytics?

Businesses with multiple digital touchpoints, a data-driven mindset, and a focus on conversion or customer experience—like B2C e-commerce, financial services, subscription platforms, or large corporate sites.

5. What value does this service provide?

It helps businesses understand user paths, identify key conversion and retention factors, and apply insights to marketing, content, and product improvements.

6. How soon can businesses see results?

Initial insights are available soon after tracking is set up. More strategic improvements come with ongoing analysis and optimization.

Our Services

Requirements and current-state assessment

Requirements and current-state assessment

Tracking and data structure design

Tracking and data structure design

Analytics models and KPI definition

Analytics models and KPI definition

Reporting and insights delivery

Reporting and insights delivery

Ongoing optimization and support

Ongoing optimization and support

Analytics process standardization and team capability building

Analytics process standardization and team capability building

Why Choose LeadsTech?

Familiar with the Google and Adobe analytics ecosystems

Familiar with the Google and Adobe analytics ecosystems

Hands-on experience with enterprise-level tracking and customer journey analysis

Hands-on experience with enterprise-level tracking and customer journey analysis

Able to deeply integrate with CMS, eCommerce platforms, CDP, and marketing automation tools

Able to deeply integrate with CMS, eCommerce platforms, CDP, and marketing automation tools

Focused on delivering analytics outcomes that are easy to understand and actionable

Focused on delivering analytics outcomes that are easy to understand and actionable

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