Transperfect GlobalLink + AEM Cloud Service Success Story: Transforming Multilingual Content Management for a Leading Travel Website
Product Implemented
Adobe Experience Manager (AEM) as a Cloud Service, GlobalLink Enterprise Plus
The Challenge
The client faced significant challenges with the management of multilingual content across their digital channels. They were spending an enormous amount of time on language administration tasks such as cutting and pasting content, uploading and downloading files, managing vendor communications, and manually overseeing translation and quality assurance (QA) processes. Despite trialing various AI translation tools, the quality and user experience did not meet the client’s expectations, leading to inefficiencies and delays. Additionally, the client preferred to keep all content within Adobe Experience Manager (AEM) to maintain full control over their digital assets.
With various markets requiring different levels of oversight and control over the language process, the client needed a more streamlined, automated, and efficient way to manage content translation—one that reduced manual efforts, improved translation quality, and maintained their desired control and governance.
The Solution
LeadsTech collaborated with Transprefect to implement GlobalLink Enterprise Plus (GLE) integrated with Adobe Experience Manager (AEM) as a Cloud Service for the client. The goal was to enable efficient content translation while eliminating manual processes and reducing translation rework.
By leveraging GlobalLink Enterprise’s powerful localization features, the client was able to streamline their entire translation workflow, allowing them to integrate multilingual content management directly into AEM with minimal friction.
Key components of the solution included:
1. Seamless Integration with AEM
GlobalLink Enterprise Plus for AEM as a Cloud Service was integrated with AEM, enabling automated workflows for translation without leaving the AEM platform. Pages were sent for translation directly from AEM to GlobalLink Enterprise, and once translated, the content was automatically pulled back into AEM, ensuring synchronization between source and target languages.
2. First-Pass AI Translation for Efficiency
The solution introduced first-pass AI translation, significantly reducing translation costs and rework. While AI translations provided a strong foundation, human translators could still refine and adjust content in GlobalLink’s online review tool, allowing for high-quality translations and quick iterations.
3. Granular Control Over Translation Workflows
With GlobalLink’s advanced features, client could fine-tune translation workflows according to the varying requirements of different markets. The solution provided granular control over the synchronization of source and target content, ensuring the right level of oversight while minimizing manual intervention.
4. On-Page Preview and Review Tools
The On-Page Preview (OPP) functionality allowed client to review translated pages in context, ensuring the translations were accurate and aligned with the website's user experience. Reviewers could modify target content, add comments, and update translation memories, while working in collaboration with other team members through real-time updates.
5. Translation Memory and Terminology Management
The integration of server-based translation memory and terminology management allowed client to leverage existing translations, ensuring consistency across languages and reducing redundancy. Translators could access a shared, secure environment for managing terminology, ensuring the right terms were used throughout the site.
6. Real-Time Reporting and Analytics
With built-in reporting tools, client could track and analyze translation performance in real time, identify trends, and forecast future translation needs. This data-driven approach allowed the team to optimize their workflows and make informed decisions on translation processes.
The Results
By integrating GlobalLink Enterprise Plus for AEM as a Cloud Service, client achieved impressive results:
Time Savings
The significant reduction in manual language administration tasks—such as cutting, pasting, uploading, and downloading—freed up valuable time for the client team, allowing them to focus on more strategic initiatives.
Improved Quality and Cost Efficiency
The combination of first-pass AI translation and human refinement through the online review tool ensured high-quality translations, reducing the need for rework. This approach minimized translation costs while maintaining linguistic accuracy.
Full Control Over Content
With AEM as the central content repository and GlobalLink integrated into the AEM workflow, the client was able to retain complete control over their digital assets, ensuring that all content remained within their preferred environment.
Localized Content Delivery
The smooth round-trip workflow between AEM and GlobalLink allowed for seamless localization of web pages, including all components and referenced content. Translated pages were delivered back to AEM in a timely manner, maintaining language consistency and alignment with the user experience.
Enhanced Collaboration
The online review tool enabled multiple team members to collaborate on translations in real time, ensuring that all stakeholders could provide input and feedback during the translation process, improving efficiency and accuracy.
Better Market Oversight
The flexibility of the solution allowed different markets to exercise varying levels of control over their language-specific content, ensuring localized content met the specific needs and preferences of each region.
Conclusion
The implementation of GlobalLink Enterprise Plus for AEM as a Cloud Service successfully streamlined the client’s multilingual content management process, enabling the organization to reduce manual administrative overhead, improve translation quality, and maintain full control over their digital assets. With a more efficient, automated, and scalable translation process, the client is now able to deliver high-quality localized content faster and with greater cost-efficiency, meeting the needs of their diverse international audience while optimizing internal workflows.
The successful deployment of this solution represents a major step forward in transforming the client’s approach to content localization and sets the stage for future enhancements as the organization continues to grow its digital presence globally.
