Leads Technologies and Adobe Co-Host Seminar on “Data × Content × Experience,” Highlighting AI-Powered Precision Marketing
Adobe Experience Platform & Realtime CDP, Adobe Target, Personalized Marketing
16 June 2025
To help businesses stay ahead in digital transformation, Leads Technologies partnered with Adobe to host the “Adobe CDP and AI-Driven Precision Marketing” seminar on June 12, 2025, at Taipei 101. Focused on industries like media, retail, e-commerce, and insurance, the event gathered marketing and operations leaders to explore how data, content, and experiences can be integrated with AI to build a smart, closed-loop marketing strategy.
The invitation-only event featured interactive sessions with top brands, highlighting three core themes:
Precision Data Insights
How Adobe Real-Time CDP captures real-time customer behavior and needs.
Intelligent Content Management
Adobe Experience Manager streamlines asset integration and ensures content consistency.
Experience Creation
Adobe Target and AI enable omnichannel personalized marketing strategies.
Speakers included:
- Carrie (Adobe Enterprise Account Manager): Opened the seminar with real-world transformation stories.
- Kevin (Adobe Digital Experience Consultant): Detailed Adobe’s AI-integrated content management for large-scale personalization.
- Jaman (R&D Director, Leads Technologies): Shared three practical scenarios showcasing Adobe’s implementation success.
Customer Case Studies:
1. Content & Asset Automation with AI:
Adobe AEM and Dynamic Media enabled automated tagging (Smart Tag), cropping (Smart Crop), and formatting (Dynamic Rendition), cutting manual work and enhancing multi-device user experience.
2. Hyper-Personalized Website Experience:
Adobe Target empowered an e-commerce client with dynamic 1:1 content (Auto-Target), auto-optimized A/B testing (Auto-Allocate), and personalized recommendations.
3. Omnichannel AI-Powered Journeys:
For an insurance firm, Adobe Journey Optimizer and Real-Time CDP enabled full-funnel automation using AI assistants, behavioral predictions (Customer AI), and lookalike modeling for acquisition.
Conclusion:
The event fostered vibrant discussion and collaboration, reinforcing the industry’s shared vision for AI-powered, data-driven marketing. Leads Technologies continues its close partnership with Adobe to empower clients with holistic marketing solutions.
